Senior Digital Marketing Executive

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Cognassist, a Cognitive Assessment Platform, is one of the fastest growing SaaS/Tech platforms in the UK (https://www.cityam.com/meet-the-uks-70-fastest-growing-tech-firms/), helping education providers deliver better experiences for learners. Cognassist’s online assessment works by quickly and easily identifying learners with additional learning needs, assessing those needs and providing support for both learners and tutors.

 

THE TEAM:

We are building a team of accomplished and experienced commercial professionals who have high standards of performance, want to succeed and to be part of a rapidly growing business. We’re looking for someone keen to take their next step in their career, and to help build a world-class business development & customer success team in the UK and globally, delivering a solution that really makes a difference to people’s lives but critically built on an effectively integrated and fully optimised tech stack that puts data at the heart of our strategy and decision making.

THE CHALLENGE:

Cognassist is technology platform that goes to market around a content driven Demand Generation strategy that depends on superb digital marketing, in particular SEO and supporting PPC and Ad placement. We are looking for a Senior Digital Marketing Executive to own this key part of our go to market strategy and who can help make it easier for prospects and those interested in neurodiversity and cognition to find us and learn more, and driving the Cognitive Revolution strategy forward. This is a remote role to support the Commercial Team in striving towards our Mission of #nolearnerleftbehind and building the business to reach more individuals and to help them fulfil their potential.

Working with Cognassist you with develop you digital marketing skills, implement and develop Demand Generation strategies, get trained in key functions for your role and actively develop your career. 

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Build Paid Ad strategies and LinkedIn campaigns
  • Build landing pages to support campaign and the demand generation strategy
  • Own website development and interactions with agencies
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Target our buyer persona and identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements in process and productivity optimization not only within your remit but across the Marketing and Commercial Team.
  • Collaborate with web developers and marketing team
  • Stay up to date with the latest digital marketing and SEO latest trends and best practices


THE SKILL SET:

  • 2 years of experience as a Digital Marketing Executive or similar role
  • Proven success in SEO with 1 years of experience in planning and implementing a successful SEO strategy
  • 2 years of experience web analytics, marketing, and business development
  • Expertise in A/B and other testing methods
  • Familiarity with HTML, CSS, JavaScript
  • In-depth knowledge of research principles and methods and experience in analyzing data
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills


THE MIND SET:

  • Hungry
  • Curious
  • Determined
  • Ethical


BENEFITS:

  • Enhanced Pension Scheme
  • Life Assurance
  • Employee Development Scheme
  • Dental and Optical Cash Back
  • Health and Well Being Scheme
  • Employee Assistance Programme
  • A genuinely great team of people
  • Ongoing learning and development
  • Home based working with flexible office space

Additional information

  • Remote status

    Fully remote

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

About Cognassist

Cognassist is the UK’s leading cognitive assessment and neurodiversity platform, working with over 150 of the UK’s best education providers to transform the lives on learners

Our powerful tool helps Identify hidden learning needs, personalise support and transform learner attainment.

We’re on a mission to help every learner reach their full potential through cognitive assessment.

This year alone we’ve grown by 100% and picked up Global Edtech UK Start Up of the Year award.

  • Employees

    We currently have a headcount of 58

  • Turnover

    Our turnover currently sits at £5 million per year

  • Founded

    Cognassist was founded in 2017 and we are proud to have significantly scaled the business since

Uniqueness is a superpower

Our culture really matters to us at Cognassist.

We know our vision of creating a more inclusive world, starts with us.

Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. We welcome candidates from all walks of life.

And we’re committed to authentically investing in our people.

We provide our teams with the best possible benefits, the latest tools, and nurturing environments to work in.

We always strive to empower people to do their best work and deliver real impact.

 

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